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AdAge: ANA Applauds Dentsu, Calls Major Marketers’ Audits ‘Appropriate’

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When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.


“My first thought was kudos to Dentsu for taking the step and being proactive in alerting their client to this issue versus what could happened the other way around with finding out from an audit,” said Bill Duggan, group executive-VP at the ANA.

Read the full AdAge article here.

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