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AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority


Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority.

Addressing the rift between the two organizations – and, more broadly, between marketers and agencies themselves – over agency transparency has “got to happen this year,” she said.

Read the full AdExchanger article here.