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AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority

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Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority.

Addressing the rift between the two organizations – and, more broadly, between marketers and agencies themselves – over agency transparency has “got to happen this year,” she said.

Read the full AdExchanger article here.

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