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AdExchanger: ANA Details The Supply Chain Fees That Agencies Try To Hide


The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on.

The ANA on Thursday released a study illuminating the often murky fees taken throughout the messy programmatic supply chain, from advertiser, to agency, to trading desk, demand-side platform (DSP), exchange, supply-side platform (SSP) and publisher.

Read the full AdExchanger article here.