When I cracked open the Association of National Advertisers’ (ANA) 58–page report on media transparency at 10pm on the night it was published and tuned into the webcast where the ANA discussed the report findings, there were no gasps of surprise at what it contained.

Although anonymised, it showed what everyone already knows: rebates, staggering mark–ups, inflated ‘research’ costs, conflicting agendas between clients and networks, and value banks that are very real and “pervasive”.

Read the full AdNews article here.