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AdNews: Tackling Transparency: AdNews is Launching a Transparency Conference


Transparency is the most pressing issue facing marketers today. It’s been rearing its head like a two-horned beast. On one side are the thorny issues that are thought to exist between media agencies and their clients, and on the other, the troubled digital landscape where words such as ad fraud, misreporting and brand safety have entered into the daily conversation between brand, media owners and agencies.

AdNews is launching a half-day forum, convening advertising, media and marketing’s best as well as digital experts to tackle transparency. The cornerstone issues will be debated and discussed with the aim of offering every attendee knowledge and solutions.

Read the full AdNews article here.