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AdNews: Tackling Transparency: AdNews is Launching a Transparency Conference

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Transparency is the most pressing issue facing marketers today. It’s been rearing its head like a two-horned beast. On one side are the thorny issues that are thought to exist between media agencies and their clients, and on the other, the troubled digital landscape where words such as ad fraud, misreporting and brand safety have entered into the daily conversation between brand, media owners and agencies.

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AdNews: Marketers Warned Poor Transparency is Killing Marketing

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Marketers do not have the capability to manage media budgets effectively and a lack of transparency in the digital media supply chain is leading to considerable wastage in the areas marketers are increasingly spending on.

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Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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The Australian Association for National Advertisers (AANA) has warned marketers they need to take on responsibility for transparency – rather than relying on publishers or media agencies – as issues around ad fraud, viewability and programmatic advertising increase.

Read More Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

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B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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A new report by media strategy firm Ebiquity has found that Australian advertisers can get as little as 40 cents of actual media for every dollar they spend.

Read More B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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Independent.ie: Steve Dempsey: The scramble for Standards in Digital Advertising

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The ISBA, or the Incorporated Society of British Advertisers, bills itself as the voice of advertisers in the UK. And it’s a voice that sounded pretty tetchy this week at a gathering in London.

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Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’

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There was a new-found focus and sense of urgency at this annual gathering, organised by the trade body of Britain’s leading advertisers at a sober, new venue, the Hilton London Metropole in Edgware Road (in contrast to previous ISBA conferences at The Oval cricket ground).

Read More Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’

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The Australian: Corrupt Digital Media Supply Chain in Spotlight

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Frightening. That’s how the chief executive of the peak US trade body, American National Advertisers (ANA), described the murky, fraudulent waters of the booming digital advertising market last week in Orlando, Florida.

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Campaign: Media is Broken and ‘Needs a Total Reset’

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A recent survey by media consultancy ID Comms found that advertisers were failing to meet expectations in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having a well-established media community internally; ad leading media decisions from marketing rather than procurement.

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AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority

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Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority.

Read More AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority