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MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

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Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a survey of advertisers and agencies conducted by Advertiser Perceptions for MediaPost.

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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

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Adweek: 3 Ways Agencies Are Delivering Transparency to Advertisers

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In recent years, marketers have made it clear that they need greater transparency in their digital advertising. Concerns about ad fraud and viewability, measurement and a more data-centric mindset have all contributed to the new assertiveness among marketers. A study from the World Federation of Advertisers (WFA) found that 90 percent of advertisers are reviewing contracts and demanding greater accountability.

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MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!

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Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release of the Association of National Advertisers (ANA)’s Media Transparency Report about a year ago.

Read More MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!

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MediaPost: Has Anything Changed A Year After ANA’s Report On Media Transparency?

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It’s been slightly over a year since the Association of National Advertisers (ANA) released its report with K2 Intelligence on the state of media transparency in the U.S. ad industry.

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Campaign: The 7 ‘T’s of Change Shaking Up Media

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It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency and, rather than gather dust, there has already been real impact:

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MediaPost: Report Finds Trust Lacking In Media Agency-Client Relationships

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A new report from media consultant ID Comms finds that media shops continue to be regarded with “suspicion” by advertisers, a number of which believe that non-transparent incomes, such as the profit from reselling media to clients, makes it harder to use fees and other contract terms to properly incentivize agencies.

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Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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A year later, group EVP for the ANA reflects on the effect that the K2 Intelligence study has had on marketers and their agencies.

Read More Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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ReedSmith – Adlaw by Request: [Happy] Anniversary

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A year ago today (June 7, 2016), K2 Intelligence released an Association of National Advertisers’ commissioned study entitled, An Independent Study of Media Transparency in the U.S. Advertising Industry. The painstakingly-researched and detailed report identified numerous non-transparent business practices that were alleged to be pervasive in the U.S. media ad buying ecosystem. Reminiscent of the Barbarians at the Gate and the Big Short, the findings sent shock waves throughout the industry by suggesting a fundamental disconnect between advertisers and their media agencies. The report disclosed that long-standing rumors of complicated schemes to hide and divert rebates and other incentives were well-founded and that media agencies were not necessarily acting in the best interests of their clients by, among other things, wrongfully retaining rebates and other incentives given to them by media platforms/publishers that were rightfully the property of the advertisers. Some headlines read “…CEO Alleges Widespread U.S. Agency Kickbacks” and “Kickbacks. Yes. They’re Real.”

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MediaPost: Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes

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Marketers have been struggling with transparency in data for years. Some blame programmatic ad-buying technology. Others point fingers at reporting.

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