< Back Home

The Drum: In-Housing Programmatic: The Role of Trust And Transparency is Key

screen-shot-2016-09-08-at-10-06-09-am

In-housing is increasingly being positioned as the silver bullet to the aging network agency models, which are riddled with middlemen in digital and a corresponding lack of transparency, driving advertisers’ desire to take back control.

Read More The Drum: In-Housing Programmatic: The Role of Trust And Transparency is Key

< Back Home

Digiday: “Transparency is just trust”: How Buyers Are Navigating a Changing Programmatic Landscape

screen-shot-2016-09-08-at-10-09-32-am

The impact of calls for transparency in the digital advertising ecosystem has resulted in guidance for brands on how their data is used, how agencies work with platforms and being able to explain the technical side of programmatic and how it’s evolving.

Read More Digiday: “Transparency is just trust”: How Buyers Are Navigating a Changing Programmatic Landscape

< Back Home

Adweek: If You Want Ad Transparency, Stop Playing the Blame Game

screen-shot-2016-09-30-at-9-45-59-am

With an estimated one-third of the U.S. programmatic display ad spend going to the so-called ad tax, the need for transparency is obvious. But a feud over two new IAB tools—sellers.json and OpenRTB SupplyChain object—underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game.

Read More Adweek: If You Want Ad Transparency, Stop Playing the Blame Game

< Back Home

MediaPost’s Agency Daily: Transparency Is No Longer An Option

media-post-logo_resized2

The topic of transparency may seem exhausted but until all players in the industry are on board, a fair and transparent programmatic marketplace remains out of reach.

Read More MediaPost’s Agency Daily: Transparency Is No Longer An Option

< Back Home

Ad Age: Allegations About Disney Media Review Make Waves

adage-logo_resized

Walt Disney Co.’s recently concluded $2.2 billion global media review—the world’s biggest this year—also has become its most controversial, opening a new front in the ad industry’s transparency debate that paints the marketer/media hybrid client as the bad guy.

Read More Ad Age: Allegations About Disney Media Review Make Waves

< Back Home

Adweek: AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

screen-shot-2016-09-30-at-9-45-59-am

AdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed.

Read More Adweek: AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

< Back Home

MediaPost MediaDailyNews: Sorrell: Digital Makes Outdoor More Transparent, Attractive

media-post-logo_resized2

The out-of-home media industry has overcome some questionable perceptions on Madison Avenue thanks to its increasing digitization, but it’s probably still best served as a specialty practice at most advertising agencies, S4 Capital Executive Chairman Martin Sorrell said during an interview at the Digital Place-Based Advertising Association (DPAA)’s annual summit in New York City Tuesday.

Read More MediaPost MediaDailyNews: Sorrell: Digital Makes Outdoor More Transparent, Attractive

< Back Home

ANA: Trust and Transparency in Media and Marketing

ana-logo

The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers’ attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.

Read More ANA: Trust and Transparency in Media and Marketing