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Bloomberg Quint: A Crisis of Trust on Madison Avenue

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Like the alcohol in a dusty old bottle of vermouth, trust has evaporated in ad land.

After a damning investigation by a U.S. trade association, many big brands no longer believe agencies act in their best interest when buying online and TV ads on their behalf. They fear that agencies instead favor ad placements where they make a better margin and scrape off unauthorized rebates.

Read the full Bloomberg Quint article here.

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