< Back Home

Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’

Screen Shot 2016-09-01 at 9.27.10 AM

There was a new-found focus and sense of urgency at this annual gathering, organised by the trade body of Britain’s leading advertisers at a sober, new venue, the Hilton London Metropole in Edgware Road (in contrast to previous ISBA conferences at The Oval cricket ground).

And it was certainly a big deal for the UK’s largest advertiser to declare on-stage that “there’s a vicious circle of mistrust that exists” between media agencies and their clients, as Andrew Mortimer, the director of media at Sky, put it during a panel debate on transparency.

Read the full Campaign article here.

0 comments