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Campaign: The 7 ‘T’s of Change Shaking Up Media

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It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency and, rather than gather dust, there has already been real impact:

Greater transparency
Firstly, media transparency where a huge amount knowledge was gained by marketers thanks to the ANA’s forensic research and analysis with K2.

Read the full Campaign article here.