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Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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A year later, group EVP for the ANA reflects on the effect that the K2 Intelligence study has had on marketers and their agencies.

It’s been exactly one year since the release of the K2 Intelligence report commissioned by the Association of National Advertisers, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” and the issue of media transparency continues to be a topic of industry discussion and debate.

Read the full Campaign US article here.