< Back Home

The Drum: The Marketing Group’s Blockchain-backed Agency Truth Promises To Be Antidote To Industry’s Media Woes

screen-shot-2016-09-08-at-10-06-09-am

The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100% transparency as they grapple with what Procter & Gamble (P&G) brand chief Marc Pritchard now infamously described as a “murky at best, and fraudulent at worst” media supply chain.

Read More The Drum: The Marketing Group’s Blockchain-backed Agency Truth Promises To Be Antidote To Industry’s Media Woes

< Back Home

MediaPost’s Mediapssst: So It’s Come To This: Agency Names An Integrity Director

media-post-logo_resized2

You know an industry has a problem when companies start naming integrity directors. But that’s exactly what SwellShark, the media agency has done.

Read More MediaPost’s Mediapssst: So It’s Come To This: Agency Names An Integrity Director

< Back Home

Marketing Week: Mark Ritson: Media Buying’s Deadly Sins – And Why Agencies Are Too Late To Save Their Souls

Screen Shot 2017-10-04 at 8.39.19 AM

Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing. If you have been to any advertising event you can imagine how it generally went down: the usual ongoing orgy of ‘disruptive digital purpose’ and ‘purpose-driven digital disruption’, and of course the big keynote on ‘the digital disruption of purpose’. Take your pick.

Read More Marketing Week: Mark Ritson: Media Buying’s Deadly Sins – And Why Agencies Are Too Late To Save Their Souls

< Back Home

Mumbrella: ‘There’s an enormous lack of trust’: Agencies need to clean up their acts, warns former Carat boss

mumbrella-logo-wide-final_resized2

The way major holding companies have been treating clients’ media money without their knowledge is the key factor in the loss of trust by marketers in their agencies, a senior industry executive has claimed.

Read More Mumbrella: ‘There’s an enormous lack of trust’: Agencies need to clean up their acts, warns former Carat boss

< Back Home

Advertising Age: Invisible Hand Behind WPP Wednesday: Transparency

adage-logo_resized

Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.

Read More Advertising Age: Invisible Hand Behind WPP Wednesday: Transparency

< Back Home

MediaPost: Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency

media-post-logo_resized2

A new study from the World Federation of Advertisers based on a membership survey taken in May concludes that many big league marketers are taking last year’s Transparency Report from the Association of National Advertisers to heart and making substantial efforts to improve stewardship of their media spending practices and relationships with agencies.

Read More MediaPost: Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency

< Back Home

The Drum: ANA survey finds 60% of agencies taking steps to improve media transparency issues

screen-shot-2016-09-08-at-10-06-09-am

However, the ANA reports after conducting a survey during the week of July 12 with 190 ANA members, 25% of those surveyed were not sure if their agency was working on the transparency issue. This may be due to the findings of the initial report one year ago which reported a “fundamental disconnect” between advertisers and agencies.

Read More The Drum: ANA survey finds 60% of agencies taking steps to improve media transparency issues

< Back Home

MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

media-post-logo_resized2

Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a survey of advertisers and agencies conducted by Advertiser Perceptions for MediaPost.

Read More MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

< Back Home

ANA: ANA Report on Media Transparency: One Year Later

ana-logo

On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today.

Read More ANA: ANA Report on Media Transparency: One Year Later

< Back Home

ANA: Media Transparency: One Year Later

ana-logo

In a recent survey of ANA members, nearly 60 percent indicated that they have taken some kind of action in regards to their agency contracts as a result of both the ANA/K2 Intelligence and the ANA and Ebiquity/Firm Decisions reports on media transparency. ANA CEO Bob Liodice looks at what has changed in the past year since the reports were released.

Read More ANA: Media Transparency: One Year Later