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The Wall Street Journal: Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys

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Advertising agency group Havas on Tuesday will announce the launch of a platform that will let its clients see exactly how much money they are spending with different vendors online and how those ads are performing, in real-time.

Read More The Wall Street Journal: Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys

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The Wall Street Journal: The Rise of Transparent Digital Ad Buying

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As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach.

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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

Read More Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West

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There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.

Read More Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West

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Arab News: Mideast Media Agencies Holding Publishers’ Fate In Hands

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DUBAI: “Media agencies sit down every year and consolidate who they buy with — they literally cut off publishers from a list,” said Richard FitzGerald, the founder of Augustus and the publisher of Lovin Dubai. “We can’t even get on that list.”

Read More Arab News: Mideast Media Agencies Holding Publishers’ Fate In Hands

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The Media Online: Tough Times For Media Agencies

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Last year, 2016, wasn’t a great year for media agencies. In the US, the highly anticipated investigation into kickbacks and ‘non transparent’ business practices caused quite a stir while in South Africa, the Competition Commission and the MAC sector charter gave agencies food for thought.

Read More The Media Online: Tough Times For Media Agencies

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More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

Read More More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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Business Insider: Ad Agencies Are Paying Out Secret Settlements So They Don’t Have to Show Clients All Their Contracts

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Media-buying agencies in the US are paying their clients secret multi-million dollar settlements rather than show them all of their contracts and service agreements with media owners.

Read More Business Insider: Ad Agencies Are Paying Out Secret Settlements So They Don’t Have to Show Clients All Their Contracts

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Campaign: Should more media owners disclose agency rebates?

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Rebates have been an open secret for years. The payments and discounts that media owners give to agencies in return for certain volumes of spend are a fact of trading life in the UK. But few media owners like to talk about rebates for fear of upsetting agencies. Suddenly, however, the issue is being thrust into the spotlight for two reasons.

Read More Campaign: Should more media owners disclose agency rebates?

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Mumbrella: Five of Australia’s six media agency groups condemn plan to charge fees to facilitate client relationships

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Five of Australia’s six major media buying groups have condemned the idea of asking media companies to pay for help building closer relationships with advertisers.

Read More Mumbrella: Five of Australia’s six media agency groups condemn plan to charge fees to facilitate client relationships