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Digiday: ‘We’re walking the walk’: Advertisers Put Transparency On The Top of Their 2018 To-Do Lists

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Advertisers, impatient with the rest of the supply chain’s slow attempts to become more transparent, are taking matters into their own hands.

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MediaPost MEDIApsssst: ANA: Transparency and Brand Safety Concerns Drive Expansion Of In-House Programmatic Activity

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With heightened concerns about brand safety and transparency, more marketers are taking control of their programmatic advertising activities, according to a new survey from the Association of National Advertisers released today.

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Ad Age: Deutsche Telekom Pulls Back Curtain On ‘Radical’ New Media Approach

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The company has broken up its media processes into five “Lots”: media strategy and steering; media analytics services; campaign planning and buying services; programmatic buying operation services; and search advertising and affiliate marketing services.

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MediaPost Agency Daily: Telecom Giant Upends The Media Marketing Process, Taking A Big Piece Of Work In-House

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It’s no secret that the ANA report on media transparency last year has led a lot of marketers to rethink their media strategies.

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The Drum: The Marketing Group’s Blockchain-backed Agency Truth Promises To Be Antidote To Industry’s Media Woes

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The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100% transparency as they grapple with what Procter & Gamble (P&G) brand chief Marc Pritchard now infamously described as a “murky at best, and fraudulent at worst” media supply chain.

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MediaPost’s Mediapssst: So It’s Come To This: Agency Names An Integrity Director

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You know an industry has a problem when companies start naming integrity directors. But that’s exactly what SwellShark, the media agency has done.

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AdAge: The Tenuous Future of Ad Tech Middle Men

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At the moment, an important debate about fraud and viewability is playing out in an ad tech ecosystem — an ecosystem that’s increasingly being called a duopoly. But these topics won’t be left for Google and Facebook to solve. Very soon, blockchain technology will disrupt the duopoly and, more importantly, usher in a new marketplace that is more transparent and accountable, and therefore less prone to fraud.

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Digiday: In China, Platforms Are Cutting Out Media-buying Agencies

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If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother to pay a middleman to buy media? Also, brands now have more campaign management service options like vendors and consulting firms, aside from their media shops.

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MediaPost DigitalNewsDaily: The Right Kind of Transparency

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Just over a year ago, in July 2016, the Association of National Advertisers (ANA) dropped a bomb on the advertising world in the form of a report on transparency. It found there wasn’t much.

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Digiday: Consulting Firms Muscle in on Media Planning in Transparency Fallout

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Management consultancies are turning the trust problem between advertisers and their media agencies into an opportunity to muscle in on the number of budgets increasingly prioritizing planning over buying.

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