Agencies and brands have more work to do in addressing the troubling issue of media rebates, a leading executive from the Association of National Advertisers (ANA) has suggested.
Category: General News Response
MediaPost: Ad Hoc ‘Trust’ Group Wants To Be Neutral Ground, Will Use UN As Its Venue
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will meet next month to kick off what is expected to be a series of open forums tackling transparency and trust issues in the advertising industry. In an effort to symbolize its neutrality, the first meeting will take place at the United Nations in New York City.
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Marketing Magazine: Head to Head: Transparency, Ethics and Media Agencies in a Digital World
The irony of media agencies being quick to deny there is a media transparency problem is that there has always been a transparency problem in regards to media buying.
Digiday: Confessions of a Chinese programmatic exec.: ‘Trading desks are 10 times shadier here than in the U.S.’
If the ad tech market is a mess in the U.S., it is worse in China.
Mumbrella: Five of Australia’s six media agency groups condemn plan to charge fees to facilitate client relationships
Five of Australia’s six major media buying groups have condemned the idea of asking media companies to pay for help building closer relationships with advertisers.
MediaPost: ‘Transparency’ Voted ‘Marketing Word Of The Year’
“Transparency” was voted the “word of the year” for 2016 by members of the Association of National Advertisers.
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Bloomberg Quint: A Crisis of Trust on Madison Avenue
Like the alcohol in a dusty old bottle of vermouth, trust has evaporated in ad land.
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The Wall Street Journal: Ad Agencies Probed Over Contracts to Produce Commercials
The U.S. Justice Department is investigating whether advertising agencies inappropriately steered business for producing commercials to their in-house units over independent firms by rigging the bidding process for those contracts, according to people familiar with the matter.
Read More The Wall Street Journal: Ad Agencies Probed Over Contracts to Produce Commercials
Campaign US: Latest Agency Bid-rigging Scandal Centers On In-house Production
Ad agencies may have been funneling work to their in-house production units by pressuring independent production companies to bow out of contract bids, the Wall Street Journal reported Tuesday. The US Department of Justice is investigating the allegations, which, if true, would be violations of American antitrust law.
Read More Campaign US: Latest Agency Bid-rigging Scandal Centers On In-house Production
Mumbrella: Is Australia falling behind the world in industry accountability?
Our industry is constantly engaged in discussions about accountability, transparency and metrics that can be trusted in ad trading.
Read More Mumbrella: Is Australia falling behind the world in industry accountability?