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AdNews: Marketers Warned Poor Transparency is Killing Marketing

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Marketers do not have the capability to manage media budgets effectively and a lack of transparency in the digital media supply chain is leading to considerable wastage in the areas marketers are increasingly spending on.

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Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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The Australian Association for National Advertisers (AANA) has warned marketers they need to take on responsibility for transparency – rather than relying on publishers or media agencies – as issues around ad fraud, viewability and programmatic advertising increase.

Read More Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West

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There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.

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More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

Read More More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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The Star Online: ‘Landmark’ changes to advertising world

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VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.

Read More The Star Online: ‘Landmark’ changes to advertising world

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MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?

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Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the world going up in a thermonuclear puff of smoke is the highest it’s been since 1953. This in the same week that Marc Pritchard, the global brand building officer from P&G, made waves by announcing that P&G, in effect, had moved the hand of the ad-spend doomsday clock to 12. High noon!

Read More MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?

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The Australian Business Review: Procter & Gamble’s Marc Pritchard Shines Light on Digital Murkiness

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Thousands of 30-minute conference speeches about marketing and media will take place this year, but Procter & Gamble chief brand officer Marc Pritchard has already delivered the most important speech of the year.

Read More The Australian Business Review: Procter & Gamble’s Marc Pritchard Shines Light on Digital Murkiness

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MarketingDive: P&G’s Pritchard Challenges Ad Vendors: Clean Up Media Supply Chain or We’ll Invest Elsewhere

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It was a bold admission of failure by the chief brand officer of the world’s largest advertiser: “I confess that P&G believed the myth that we could be a ‘first mover’ on all of the latest shiny objects, despite the lack of standards and measurements and verification.”

Read More MarketingDive: P&G’s Pritchard Challenges Ad Vendors: Clean Up Media Supply Chain or We’ll Invest Elsewhere

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MediaPost LondonBlog: Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?

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After a long period of talk and nice conference discussions, is the start of 2017 finally turning out to be the start of really doing something about transparency? With today’s massive P&G announcement, it would certainly appear so. We’ve had a lot of talk and it’s probably fair to say that media agencies have had to be, shall we say, “inventive” with how they keep margins up — but could we now be seeing a year of clamp-downs?

Read More MediaPost LondonBlog: Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?