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MediaPost DigitalNewsDaily: The Right Kind of Transparency

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Just over a year ago, in July 2016, the Association of National Advertisers (ANA) dropped a bomb on the advertising world in the form of a report on transparency. It found there wasn’t much.

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MediaPost: Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency

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A new study from the World Federation of Advertisers based on a membership survey taken in May concludes that many big league marketers are taking last year’s Transparency Report from the Association of National Advertisers to heart and making substantial efforts to improve stewardship of their media spending practices and relationships with agencies.

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The Drum: ANA survey finds 60% of agencies taking steps to improve media transparency issues

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However, the ANA reports after conducting a survey during the week of July 12 with 190 ANA members, 25% of those surveyed were not sure if their agency was working on the transparency issue. This may be due to the findings of the initial report one year ago which reported a “fundamental disconnect” between advertisers and agencies.

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ANA: ANA Report on Media Transparency: One Year Later

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On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today.

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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

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ANA: Media Transparency: One Year Later

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In a recent survey of ANA members, nearly 60 percent indicated that they have taken some kind of action in regards to their agency contracts as a result of both the ANA/K2 Intelligence and the ANA and Ebiquity/Firm Decisions reports on media transparency. ANA CEO Bob Liodice looks at what has changed in the past year since the reports were released.

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Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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A year later, group EVP for the ANA reflects on the effect that the K2 Intelligence study has had on marketers and their agencies.

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AdExchanger: ANA Details The Supply Chain Fees That Agencies Try To Hide

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The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on.

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MediaPost OMMAToday: ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic

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With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations for actions that can be taken to improve the situation.

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AdNews: Marketers Warned Poor Transparency is Killing Marketing

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Marketers do not have the capability to manage media budgets effectively and a lack of transparency in the digital media supply chain is leading to considerable wastage in the areas marketers are increasingly spending on.

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