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AdNews: Tackling Transparency: AdNews is Launching a Transparency Conference

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Transparency is the most pressing issue facing marketers today. It’s been rearing its head like a two-horned beast. On one side are the thorny issues that are thought to exist between media agencies and their clients, and on the other, the troubled digital landscape where words such as ad fraud, misreporting and brand safety have entered into the daily conversation between brand, media owners and agencies.

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AdNews: Marketers Warned Poor Transparency is Killing Marketing

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Marketers do not have the capability to manage media budgets effectively and a lack of transparency in the digital media supply chain is leading to considerable wastage in the areas marketers are increasingly spending on.

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Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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The Australian Association for National Advertisers (AANA) has warned marketers they need to take on responsibility for transparency – rather than relying on publishers or media agencies – as issues around ad fraud, viewability and programmatic advertising increase.

Read More Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

Read More Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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A new report by media strategy firm Ebiquity has found that Australian advertisers can get as little as 40 cents of actual media for every dollar they spend.

Read More B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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The Australian: Corrupt Digital Media Supply Chain in Spotlight

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Frightening. That’s how the chief executive of the peak US trade body, American National Advertisers (ANA), described the murky, fraudulent waters of the booming digital advertising market last week in Orlando, Florida.

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Campaign: Media is Broken and ‘Needs a Total Reset’

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A recent survey by media consultancy ID Comms found that advertisers were failing to meet expectations in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having a well-established media community internally; ad leading media decisions from marketing rather than procurement.

Read More Campaign: Media is Broken and ‘Needs a Total Reset’

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Business Insider: France Passed a New Advertising Transparency Law the Entire Global Ad Industry Should Pay Attention To

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Unless you have deep knowledge of the French advertising market and France’s legal system, its likely you may not be aware of the region’s transparency law, Loi Sapin.

Read More Business Insider: France Passed a New Advertising Transparency Law the Entire Global Ad Industry Should Pay Attention To

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Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West

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There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.

Read More Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West