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The Star Online: ‘Landmark’ changes to advertising world

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VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.

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MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?

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Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the world going up in a thermonuclear puff of smoke is the highest it’s been since 1953. This in the same week that Marc Pritchard, the global brand building officer from P&G, made waves by announcing that P&G, in effect, had moved the hand of the ad-spend doomsday clock to 12. High noon!

Read More MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?

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Marketing Magazine: Head to Head: Transparency, Ethics and Media Agencies in a Digital World

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The irony of media agencies being quick to deny there is a media transparency problem is that there has always been a transparency problem in regards to media buying.

Read More Marketing Magazine: Head to Head: Transparency, Ethics and Media Agencies in a Digital World

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The Australian Business Review: Procter & Gamble’s Marc Pritchard Shines Light on Digital Murkiness

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Thousands of 30-minute conference speeches about marketing and media will take place this year, but Procter & Gamble chief brand officer Marc Pritchard has already delivered the most important speech of the year.

Read More The Australian Business Review: Procter & Gamble’s Marc Pritchard Shines Light on Digital Murkiness

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MarketingDive: P&G’s Pritchard Challenges Ad Vendors: Clean Up Media Supply Chain or We’ll Invest Elsewhere

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It was a bold admission of failure by the chief brand officer of the world’s largest advertiser: “I confess that P&G believed the myth that we could be a ‘first mover’ on all of the latest shiny objects, despite the lack of standards and measurements and verification.”

Read More MarketingDive: P&G’s Pritchard Challenges Ad Vendors: Clean Up Media Supply Chain or We’ll Invest Elsewhere

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MediaPost LondonBlog: Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?

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After a long period of talk and nice conference discussions, is the start of 2017 finally turning out to be the start of really doing something about transparency? With today’s massive P&G announcement, it would certainly appear so. We’ve had a lot of talk and it’s probably fair to say that media agencies have had to be, shall we say, “inventive” with how they keep margins up — but could we now be seeing a year of clamp-downs?

Read More MediaPost LondonBlog: Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?

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AdExchanger: P&G’s Pritchard: ‘We Don’t Want To Waste Time And Money On A Crappy Media Supply Chain’

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P&G isn’t going to give digital a free pass anymore.

Its agencies, ad tech partners and publishers must enable viewability and third-party measurement and root out fraud. Contracts must be transparent.

Read More AdExchanger: P&G’s Pritchard: ‘We Don’t Want To Waste Time And Money On A Crappy Media Supply Chain’

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The Australian Business Review: Brands join P&G demanding action against online ad shonks

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Australia’s top brands have joined the world’s biggest advertiser Procter & Gamble in calling for tough action against questionable practices in digital advertising to protect them from a growing crisis about the way ad dollars are spent in the online world.

Read More The Australian Business Review: Brands join P&G demanding action against online ad shonks

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Cincinnati Business Courier: P&G cracking down on media shenanigans, ad chief says

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Procter & Gamble Co., which claims to be the world’s largest advertiser, is reviewing every one of its agency contracts as part of a crackdown on rip-offs related to digital marketing.

Read More Cincinnati Business Courier: P&G cracking down on media shenanigans, ad chief says

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Business Insider: ‘90%’ of advertisers are reviewing their programmatic ad contracts as they look for more transparency

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A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L’Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding more control and transparency.

Read More Business Insider: ‘90%’ of advertisers are reviewing their programmatic ad contracts as they look for more transparency