< Back Home

Digiday: In China, Platforms Are Cutting Out Media-buying Agencies

screen-shot-2016-09-08-at-10-09-32-am

If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother to pay a middleman to buy media? Also, brands now have more campaign management service options like vendors and consulting firms, aside from their media shops.

Read More Digiday: In China, Platforms Are Cutting Out Media-buying Agencies

< Back Home

Advertising Age: Invisible Hand Behind WPP Wednesday: Transparency

adage-logo_resized

Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.

Read More Advertising Age: Invisible Hand Behind WPP Wednesday: Transparency

< Back Home

MediaPost: Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency

media-post-logo_resized2

A new study from the World Federation of Advertisers based on a membership survey taken in May concludes that many big league marketers are taking last year’s Transparency Report from the Association of National Advertisers to heart and making substantial efforts to improve stewardship of their media spending practices and relationships with agencies.

Read More MediaPost: Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency

< Back Home

MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

media-post-logo_resized2

Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a survey of advertisers and agencies conducted by Advertiser Perceptions for MediaPost.

Read More MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

< Back Home

ANA: ANA Report on Media Transparency: One Year Later

ana-logo

On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today.

Read More ANA: ANA Report on Media Transparency: One Year Later

< Back Home

MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

media-post-logo_resized2

One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

Read More MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

< Back Home

ANA: Media Transparency: One Year Later

ana-logo

In a recent survey of ANA members, nearly 60 percent indicated that they have taken some kind of action in regards to their agency contracts as a result of both the ANA/K2 Intelligence and the ANA and Ebiquity/Firm Decisions reports on media transparency. ANA CEO Bob Liodice looks at what has changed in the past year since the reports were released.

Read More ANA: Media Transparency: One Year Later

< Back Home

MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!

media-post-logo_resized2

Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release of the Association of National Advertisers (ANA)’s Media Transparency Report about a year ago.

Read More MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!

< Back Home

MediaPost: Has Anything Changed A Year After ANA’s Report On Media Transparency?

media-post-logo_resized2

It’s been slightly over a year since the Association of National Advertisers (ANA) released its report with K2 Intelligence on the state of media transparency in the U.S. ad industry.

Read More MediaPost: Has Anything Changed A Year After ANA’s Report On Media Transparency?