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Digiday: Confessions of a Chinese programmatic exec.: ‘Trading desks are 10 times shadier here than in the U.S.’

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If the ad tech market is a mess in the U.S., it is worse in China.

Agency trading desks in the States received much criticism when last year’s Association of National Advertisers’ media transparency reports shined a light on sketchy ad tech deals. Much that was in the reports was an open secret; there has also been much lip service paid to reform.

Read the full Digiday article here.

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