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Digiday: Consulting Firms Muscle in on Media Planning in Transparency Fallout


Management consultancies are turning the trust problem between advertisers and their media agencies into an opportunity to muscle in on the number of budgets increasingly prioritizing planning over buying.

There’s growing unease about the lack of transparency in media. As a result, management consultancies see a bigger role for themselves in helping marketers spend their money.

Read the full Digiday article here.