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Digiday: ‘Data arbitrage is as big a problem as media arbitrage’: Confessions of a Media Exec

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Arbitrage within programmatic trading has been under scrutiny for years, but other areas of digital trading are equally shady yet have dodged the spotlight: data arbitrage and murky attribution-modeling practices.

Both are damaging for both publishers and advertisers. In the latest installment of Confessions, in which we exchange anonymity for honesty, we spoke to a digital media veteran who has worked for international media owners and at ad networks about what’s happening.

Read the full Digiday article here.

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