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IDCOMMS Perspective: The Evolution of Media Transparency Issues

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While “transparency” remains an industry buzzword, there has been an evolution in both marketer understanding and actions over the past two years.

Tom Denford, co-founder of strategic media consultancy ID Comms, believes that despite the recent challenges surrounding transparency issues, he’s buoyed by the fact that media discussions have risen higher on the corporate agenda.

Read the full IDCOMMS Perspective blog post here.