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Independent.ie: Steve Dempsey: The scramble for Standards in Digital Advertising

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The ISBA, or the Incorporated Society of British Advertisers, bills itself as the voice of advertisers in the UK. And it’s a voice that sounded pretty tetchy this week at a gathering in London.

Andrew Mortimer, the director of media at Sky, said that advertisers weren’t feeling the love for media agencies right now. Mortimer said there was “a vicious circle of mistrust” between media agencies and their clients, and warned that chief executives and CFOs may lose confidence in advertising unless something was done.

Read the full Independent.ie article here.

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