I’m writing this on Pulse because there simply wasn’t room to add the depth of comment under Mark’s post on LinkedIn, which itself is a link to his Marketing Week column. He asked for my thoughts, here they are.

So, let’s do a little Likert scale questionnaire to make this reply vaguely more quant for you Mark…I’ve taken Martin Cass’s five ‘quotes’ in turn. You and I will be debating your ‘8 ways media is being disrupted’ later this week on a special #MediaSnack episode which I will also post below once done.

Read the full LinkedIn Pulse post here.