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Marketing: Google Opens Up YouTube Ad Inventory For Audit


Google has agreed to open up its YouTube ad inventory and ad buying platforms for audit by the Media Rating’s Council.

According to a blog post by Google, since 2015, it has completed integrations with Moat, Integral Ad Science and DoubleVerify to enable third-party viewability reporting on YouTube. Now, each of these integrations will undergo a stringent, independent audit for MRC accreditation.

Read the full Marketing article here.