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Marketing: Google Opens Up YouTube Ad Inventory For Audit

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Google has agreed to open up its YouTube ad inventory and ad buying platforms for audit by the Media Rating’s Council.

According to a blog post by Google, since 2015, it has completed integrations with Moat, Integral Ad Science and DoubleVerify to enable third-party viewability reporting on YouTube. Now, each of these integrations will undergo a stringent, independent audit for MRC accreditation.

Read the full Marketing article here.

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