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Marketing Magazine: Head to Head: Transparency, Ethics and Media Agencies in a Digital World

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The irony of media agencies being quick to deny there is a media transparency problem is that there has always been a transparency problem in regards to media buying.

The growth of digital media and the technology platforms required to deliver the associated transactions has simply made it easier for all involved to make additional revenue from the process at the expense of the advertiser.

Read the full Marketing Magazine article here.