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Marketing Week: ‘Marketer of the Year’ Marc Pritchard On His Quest For Transparency

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Looking back over 2017 so far it is hard to think of a marketer that has made as big an impact as Procter & Gamble’s marketing chief Marc Pritchard. Since making his already seminal marketing speech on media transparency in January, he has galvanised the digital media industry to change by forcing Google and Facebook to listen to the demands of marketers.

It is therefore not surprising that he was crowned ‘Visionary Marketer of the Year’ at Marketing Week’s Masters of Marketing awards last night (3 October). He was up against some stiff competition, but in the end the jury was in agreement that Pritchard had led the industry and its attempts to improve transparency.

Read the full Marketing Week article here.

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