After months of anticipation, the Association of National Advertisers finally released its study of the media-buying ecosystem. While the study, conducted by K2 Intelligence concluded that so-called “non-transparent” activity was “pervasive” throughout the process, a couple of things are certain: No criminal probes have been launched and nobody is going to jail. The full report can be downloaded here.

Another certainty: the holding companies think the report is seriously flawed and has done little, if anything, to bridge differences between agencies and clients on the transparency front.

Read the full MediaPost article here.