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MediaPost DigitalNewsDaily: Can Supply-Path Optimization Deliver Supply-Side Transparency?

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In January, at the IAB’s Annual Leadership Meeting, P&G Chief Brand Officer Marc Pritchard served notice to the digital marketing ecosystem, saying that P&G demanded transparency from agencies and vendors.

Pritchard said P&G won’t “waste time and money on a crappy media supply chain.”

Read the full MediaPost DigitalNewsDaily article here.

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