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MediaPost: Has Anything Changed A Year After ANA’s Report On Media Transparency?


It’s been slightly over a year since the Association of National Advertisers (ANA) released its report with K2 Intelligence on the state of media transparency in the U.S. ad industry.

The report identified the extent to which the industry adheres to a tangle of murky, non-transparent practices involving kickbacks, incentives, rebate, and fees that aren’t disclosed.

Read the full MediaPost article here.