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MediaPost: Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes


Marketers have been struggling with transparency in data for years. Some blame programmatic ad-buying technology. Others point fingers at reporting.

The truth from transparency and real-time data will set marketers free from the fear of wasting budgets, insists Anda Gansca, CEO and cofounder at data company Knotch.

Read the full MediaPost article here.