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MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks


Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a survey of advertisers and agencies conducted by Advertiser Perceptions for MediaPost.

The study, which surveyed 310 executives online in June, found that 18% of respondents believe their agency takes direct compensation payments from media.

Read the full MediaPost MediaDailyNews article here.