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MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

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Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a survey of advertisers and agencies conducted by Advertiser Perceptions for MediaPost.

The study, which surveyed 310 executives online in June, found that 18% of respondents believe their agency takes direct compensation payments from media.

Read the full MediaPost MediaDailyNews article here.

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