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MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!

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Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release of the Association of National Advertisers (ANA)’s Media Transparency Report about a year ago.

She quotes from three industry players — Sonobi’s John Donahue, Unified’s Jason Beckerman and Blackwood Seven’s Henrik Busch — all representing ad-tech firms that operate independently from the big four global agency holding companies. Their reactions can be be summarized as: “Not too much has changed, and marketers should do more to retake control of their ad dollars in digital LaLaLand.”

Read the full MediaPost article here.

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