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MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!


Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release of the Association of National Advertisers (ANA)’s Media Transparency Report about a year ago.

She quotes from three industry players — Sonobi’s John Donahue, Unified’s Jason Beckerman and Blackwood Seven’s Henrik Busch — all representing ad-tech firms that operate independently from the big four global agency holding companies. Their reactions can be be summarized as: “Not too much has changed, and marketers should do more to retake control of their ad dollars in digital LaLaLand.”

Read the full MediaPost article here.