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MediaPost Mediapsssst: Study Forecasts Robust Programmatic Growth This Year With Further Transparency Push

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Major multinational marketers have continued to increase ad spend via programmatic channels, despite widely publicized concerns about brand safety and transparency, finds a new study from the World Federation of Advertisers.

Per the study, budgets are expected to be up by 11 percentage points from 17% of total digital media investment from November 2016 to November 2017 to 28% for the same period in 2017/18.

Read the full MediaPost Mediapsssst post here.

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