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MediaPost Mediapsssst: Study Forecasts Robust Programmatic Growth This Year With Further Transparency Push


Major multinational marketers have continued to increase ad spend via programmatic channels, despite widely publicized concerns about brand safety and transparency, finds a new study from the World Federation of Advertisers.

Per the study, budgets are expected to be up by 11 percentage points from 17% of total digital media investment from November 2016 to November 2017 to 28% for the same period in 2017/18.

Read the full MediaPost Mediapsssst post here.