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MediaPost OMMAToday: ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic


With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations for actions that can be taken to improve the situation.

The study, “Programmatic: Seeing Through the Financial Fog,” was conducted jointly by the ANA and the Association of Canadian Advertisers (ACA), Ebiquity, and AD/FIN.

Read the full MediaPost OMMAToday article here.