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Mumbrella: ‘There’s an enormous lack of trust’: Agencies need to clean up their acts, warns former Carat boss

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The way major holding companies have been treating clients’ media money without their knowledge is the key factor in the loss of trust by marketers in their agencies, a senior industry executive has claimed.

In a hard-hitting panel at Advertising Week New York, Martin Cass – who ran Carat in North America until 2013 – suggested that the big agencies had been engaging in arbitrage behind their clients’ backs, and that they still need to “clean up” their acts.

Read the full Mumbrella article here.

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