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Mumbrella: ‘There’s an enormous lack of trust’: Agencies need to clean up their acts, warns former Carat boss


The way major holding companies have been treating clients’ media money without their knowledge is the key factor in the loss of trust by marketers in their agencies, a senior industry executive has claimed.

In a hard-hitting panel at Advertising Week New York, Martin Cass – who ran Carat in North America until 2013 – suggested that the big agencies had been engaging in arbitrage behind their clients’ backs, and that they still need to “clean up” their acts.

Read the full Mumbrella article here.