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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

Read More Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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A new report by media strategy firm Ebiquity has found that Australian advertisers can get as little as 40 cents of actual media for every dollar they spend.

Read More B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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Independent.ie: Steve Dempsey: The scramble for Standards in Digital Advertising

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The ISBA, or the Incorporated Society of British Advertisers, bills itself as the voice of advertisers in the UK. And it’s a voice that sounded pretty tetchy this week at a gathering in London.

Read More Independent.ie: Steve Dempsey: The scramble for Standards in Digital Advertising

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Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’

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There was a new-found focus and sense of urgency at this annual gathering, organised by the trade body of Britain’s leading advertisers at a sober, new venue, the Hilton London Metropole in Edgware Road (in contrast to previous ISBA conferences at The Oval cricket ground).

Read More Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’

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The Australian: Corrupt Digital Media Supply Chain in Spotlight

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Frightening. That’s how the chief executive of the peak US trade body, American National Advertisers (ANA), described the murky, fraudulent waters of the booming digital advertising market last week in Orlando, Florida.

Read More The Australian: Corrupt Digital Media Supply Chain in Spotlight

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Campaign: Media is Broken and ‘Needs a Total Reset’

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A recent survey by media consultancy ID Comms found that advertisers were failing to meet expectations in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having a well-established media community internally; ad leading media decisions from marketing rather than procurement.

Read More Campaign: Media is Broken and ‘Needs a Total Reset’

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AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority

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Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority.

Read More AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority

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Business Insider: France Passed a New Advertising Transparency Law the Entire Global Ad Industry Should Pay Attention To

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Unless you have deep knowledge of the French advertising market and France’s legal system, its likely you may not be aware of the region’s transparency law, Loi Sapin.

Read More Business Insider: France Passed a New Advertising Transparency Law the Entire Global Ad Industry Should Pay Attention To

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Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West

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There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.

Read More Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West