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Business Insider: France Passed a New Advertising Transparency Law the Entire Global Ad Industry Should Pay Attention To

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Unless you have deep knowledge of the French advertising market and France’s legal system, its likely you may not be aware of the region’s transparency law, Loi Sapin.

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Evening Standard: Gideon Spanier: Pressure on for Clean-up in Advertising’s Digital Wild West

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There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.

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Arab News: Mideast Media Agencies Holding Publishers’ Fate In Hands

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DUBAI: “Media agencies sit down every year and consolidate who they buy with — they literally cut off publishers from a list,” said Richard FitzGerald, the founder of Augustus and the publisher of Lovin Dubai. “We can’t even get on that list.”

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The Media Online: Tough Times For Media Agencies

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Last year, 2016, wasn’t a great year for media agencies. In the US, the highly anticipated investigation into kickbacks and ‘non transparent’ business practices caused quite a stir while in South Africa, the Competition Commission and the MAC sector charter gave agencies food for thought.

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More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

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The Star Online: ‘Landmark’ changes to advertising world

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VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.

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MediaPost: Ad Hoc ‘Trust’ Group Wants To Be Neutral Ground, Will Use UN As Its Venue

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At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will meet next month to kick off what is expected to be a series of open forums tackling transparency and trust issues in the advertising industry. In an effort to symbolize its neutrality, the first meeting will take place at the United Nations in New York City.

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MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?

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Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the world going up in a thermonuclear puff of smoke is the highest it’s been since 1953. This in the same week that Marc Pritchard, the global brand building officer from P&G, made waves by announcing that P&G, in effect, had moved the hand of the ad-spend doomsday clock to 12. High noon!

Read More MediaPost: P&G Wants To Drain The Digital Advertising Swamp. Who’s Going To Step Up?