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Motherboard: Digital Media Is Kept Afloat By a Black Box of Confusion

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Digital media companies prey upon the misinterpretation of services and outcomes between advertisers and the agencies that get their ads where they need to be. In particular, the lack of technical knowledge possessed AND transferred between all parties mainly benefits digital media companies that keep serving ads on their large-scale content farms.

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Mumbrella: Advertiser Association Accused of Conflict of Interest Over Media Agency Funding

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Media agency involvement in the Australian Association of National Advertisers is preventing the organisation from taking as firm a stance on media transparency as its overseas counterparts, a senior figure in the marketing industry has claimed.

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MediaPost: ANA Chairman Tony Pace Defends Transparency Report

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Association of National Advertisers Chairman Tony Pace, who is the former CMO of the Subway Franchisee Advertising Fund Trust, sent a letter to all ANA members today to underscore the group’s belief that the harsh and negative response by the agency community to its transparency report released earlier this week was unwarranted.

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AdNews: ANA Report is Damning for All, But it’s Just the Start

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When I cracked open the Association of National Advertisers’ (ANA) 58–page report on media transparency at 10pm on the night it was published and tuned into the webcast where the ANA discussed the report findings, there were no gasps of surprise at what it contained.

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AdExchanger: After The ANA Storm, Agency Trading Desks Invite Scrutiny

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While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts expect the dynamics between advertisers and their programmatic trading desks to bear the burden of the impact.

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Campaign: ANA Warns Agencies: ‘Don’t Dismiss Report on Rebates and Let’s End Cold War’

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Bob Liodice, the chief executive of the Association of National Advertisers, said in an interview with Campaign that he had expected agency groups to respond angrily to its hard-hitting report but urged them to “digest” it “for a while”.

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Digiday: Agency Transparency Report Unlikely to Have Legal Repercussions, Experts Say

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The cat is out of the bag. The Association of National Advertisers report about non-disclosed agency practices released this week found that non-transparent business practices were “pervasive” in the U.S.

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MediaPost: The Hypocrisy Of The Transparency Debate

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After a few months of relative quiet, the issue of transparency is once again rearing its ugly head, thanks to a recent report by the Association of National Advertisers (ANA) titled “An Independent Study of Media Transparency in the U.S. Advertising Industry.”

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Mumbrella: Four of Five Big Media Agency Bosses Silent on Question of Value Banks in Australia

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The local heads of four of the five major media agency holding companies have failed to answer questions about whether they operate ‘value banks’ and other controversial media rebate practices in Australia.

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Digiday: Wall Street Shrugs at Agency-Transparency Report

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Stocks for Omnicom, IPG and WPP all closed slightly higher at market close Tuesday, underlining how difficult it is to really quantify the impact of the Association of National Advertisers report that found that non-transparent practices existed in many corners of the media agency landscape.

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