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AdAge: Risky Business: Why Media Agencies Are Betting on Principal-Based Buying

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At last year’s Association of National Advertisers financial management conference, GroupM Chairman Irwin Gotlieb publicly acknowledged that the relationship between media agencies and clients had gotten to the point that the term “agent” no longer fits. “You cease to be an agent the moment someone puts a gun to your head and says ‘These are the CPMs you need to deliver,'” he said.

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MediaPost: A Year On, What’s Changed On The Trust And Transparency Front?

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It’s nearly a year since I went to Phoenix to watch GroupM’s global chief Irwin Gotlieb talk about the culture gap between agencies and advertisers at the ANA’s Advertising Financial Management conference.

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MediaPost: Elephants In The Room: Ad Blocking, Viewability And Transparency

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To no one’s surprise, ad blocking, fraud, viewability and transparency issues took center stage on Tuesday at theAdvertising AgeDigital Conference. Positioned as elephants in the room, these are threats the advertising industry is contending with in different ways.

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MediaPost: Programmatic Transparency Or Bust: The Agency Road Map

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Change is coming to the programmatic landscape. Agencies that don’t deliver complete cost transparency for their clients, either intentionally through high rebates or unintentionally by being ignorant of ad-network and platform-pricing models, will lose their clients’ trust and eventually their business over the next two years.

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MediaPost: Transparency An ‘Opt-In’ Choice, Say The Agencies

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There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are weeks I am frustrated, angry and disappointed in our business. Both happened last week…

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MediaPost: Advertising’s Four Plagues: Viewability, Fraud, Transparency, Ad Blocking

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Some $8 billion lost in fraud. Another $20 billion lost in ad blocking. There are four key challenges — viewability, fraud, transparency, and ad blocking — that undermine advertisers trust in the digital industry. To make matters worse but they are often erroneously mashed up as one big Adland mess, causing confusion about the most effective tactics to tackle each individually.

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AdAge: Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns

LiodiceBob_resizedMore marketers are growing their in-house ad-buying capabilities as a result of heightened concern around fraud and transparency, according to the latest survey from the Association of National Advertisers and Forrester.

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MediaPost: Transparency Struggles Come From A Misguided Model

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We know that digital marketing is complex and sometimes confusing for brands. But we only perpetuate the appearance of complexity when two industry juggernauts offer different opinions on transparency guidelines for the advertising industry, especially at a time when technology — particularly in digital advertising — has pushed the transparency conversation to the fore.

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AdExchanger: The ANA And The 4A’s Clash Over Media Transparency Guidelines

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The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on issues of transparency and agency rebates. The two trade groups collaborated last spring by forming a working group of about 15 brand and agency participants called the Media Transparency Task Force.

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