The Australian Association of National Advertisers (AANA) has adapted a US code of conduct for the local market to help marketers manage their media agency relationships in the wake of local and international revelations on transparency.
The Australian Business Review: New code of conduct for marketing industry
Advertisers and agencies have been told to follow much stricter rules when entering into contracts under a new landmark code of conduct designed to restore market confidence in a sector hit by a series of scandals.
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MarketingProfs: Five Things You Need to Know About Ad Agency Kickbacks
The Association of National Advertisers (ANA) recently released a 58-page report on kickbacks happening in the ad industry. The report claims US ad agencies unethically padded their profits with secret rebate schemes, and that’s just the tip of the iceberg.
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MediaPost: Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
In the months since media-buying “transparency” has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject. Among the half that have discussed the issue, clients have initiated those conversations by a margin of two-to-one of their agencies.
Read More MediaPost: Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
AdExchanger: Two Indie Agencies Part Ways With The 4As
Aside from some fiery rhetoric in the immediate aftermath of the Association of National Advertisers’ (ANA) transparency report, the overall response of agencies to the trade group’s findings has been fairly muted.
Read More AdExchanger: Two Indie Agencies Part Ways With The 4As
Forbes.com: How CMOs Can Get Transparent With Their Agencies About Rebates
It’s been a turbulent time for the marketing and media industry recently: the very notion of transparency, long a bastion of the client-agency process, has come under fire on several fronts.
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Business Insider: How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry
The advertising agency industry was rocked in late 2015 by allegations of improper actions being taken with advertiser dollars, especially — but not limited to — the media investments being handled by large multinational agencies/holding companies.
The Street: Update: Video Ad Snafu May Return to Haunt Facebook
Facebook‘s (FB) video advertising debacle, in which it overestimated the average viewing time for its video ads, will not lead to a massive refund to advertisers since it delivered on what it was contractually obligated to do.
Read More The Street: Update: Video Ad Snafu May Return to Haunt Facebook
The Drum: Media agencies’ reaction to Facebook’s latest transparency overtures
Facebook has pivoted its ad server Atlas (which it bought for hundreds of millions from Microsoft in 2013) to be used as a measurement tool, a development which emerged amid much controversy for the social network. In the first of a two-part series, The Drum probed some of the industry’s largest media spenders to gauge their reaction.
Read More The Drum: Media agencies’ reaction to Facebook’s latest transparency overtures
Marketing Week: Marketers still have ‘their heads in the sand’ around agency rebates, claims RBS Group CMO
It is a “surprise” the practice of agency rebates isn’t a bigger issue, according to David Wheldon, CMO of the RBS Group.