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Campaign: ANA Report Finds ‘Numerous Non-Transparent’ Practices at US Media Agencies

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The ANA said last October that it had commissioned K2 Intelligence, which was founded by forensic corporate investigators Jules and Jeremy Kroll, to investigate whether US agencies have been accepting rebates from media owners without informing clients and other transparency issues. Rebates are banned in America.

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ANA: ANA Independent Study Finds Rebates and Other Non-Transparent Practices to be Pervasive in U.S. Media Ad-Buying Ecosystem

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Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers).

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Crain’s: Advertisers Allege Agencies Pocketed Kickbacks, Creating Conflict on Madison Avenue

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Years of simmering ill will in the $600 billion global ad market just broke into open conflict: America’s top advertisers have accused Madison Avenue’s biggest agencies of secretly pocketing rebates from media outlets, with ad firms striking back harshly at what they called a flawed and unproductive attack.

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MediaPost: Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided

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After months of anticipation, the Association of National Advertisers finally released its study of the media-buying ecosystem. While the study, conducted by K2 Intelligence concluded that so-called “non-transparent” activity was “pervasive” throughout the process, a couple of things are certain: No criminal probes have been launched and nobody is going to jail. The full report can be downloaded here.

Read More MediaPost: Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided

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Public: ANA Independent Study Finds Rebates And Other Non-Transparent Practices To Be Pervasive In U.S. Media Ad-Buying Ecosystem

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Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers).

Read More Public: ANA Independent Study Finds Rebates And Other Non-Transparent Practices To Be Pervasive In U.S. Media Ad-Buying Ecosystem

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Variety: Wall Street Wrings Hands Over Alleged Madison Avenue Kickbacks

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A bevy of big Madison Avenue media-buying agencies took aim at a seven-month probe conducted by the Association of National Advertisers suggesting the acceptance of rebates and other forms of kickbacks are “pervasive” among a cadre of ad firms that handle billions of promotional dollars for products ranging from Apple to Zyrtec.

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Bloomberg: The Folly of the Mad Men

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For an industry that hinges on sensing the zeitgeist, the world’s biggest ad agencies aren’t handling a slow-burning controversy over their U.S. billing practices with much finesse. Ad firms such as WPP and Omnicom need to win back the trust of big brands like Coca-Cola, Ford and Unilever quickly or risk eroding their most profitable business, namely placing ads for clients on TV, radio or online.

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Broadcasting Cable: Association of National Advertisers Report Says Agencies Get Rebates

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The Association of National Advertisers officially released its report that says that ad agencies get rebates from media companies that their clients are unaware of. The big companies that own the major media buying agencies questioned the report because it doesn’t name the agencies that receive rebates.

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The Guardian: Report Sheds Light on Shady Practices in US Media Buying Market

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Shady practices such as taking cash rebates as kickbacks from media owners and marking up the cost of ad space are pervasive in the $200bn (£137bn) US media buying market, according to a new report that is set to send shockwaves through the global advertising market.

Read More The Guardian: Report Sheds Light on Shady Practices in US Media Buying Market