< Back Home

AdExchanger: Advertisers Dust Off An Old Tool In Quest For Agency Transparency: The Media Audit

adexchanger-lg_reworked

The report on agency rebate practices is the result of a monthslong investigation by K2 Intelligence and Ebiquity and is likely to bring into focus how advertisers conduct audits of their agency partners.

Read More AdExchanger: Advertisers Dust Off An Old Tool In Quest For Agency Transparency: The Media Audit

< Back Home

Business Insider: An Explosive Report on Kickbacks

Falling Silos

A bombshell trade report lands next month which will reveal whether US advertising agencies accept rebates from media companies, and whether those agencies are transparent about disclosing them and passing them back to their clients.

Read More Business Insider: An Explosive Report on Kickbacks

< Back Home

Mumbrella: Transparency About to Become a Global Conversation Warns Head of US Advertising Association

mumbrella-logo-wide-final_resized2

Bob Liodice, CEO of the Association of National Advertisers, made the declaration just weeks out from the release of what is tipped to be an revealing report by intelligence firm K2 into the controversial topic of rebates given to media agencies by media owners.

Read More Mumbrella: Transparency About to Become a Global Conversation Warns Head of US Advertising Association

< Back Home

AdAge: Risky Business: Why Media Agencies Are Betting on Principal-Based Buying

RonAmram_3x2_RJT_0152_resized

At last year’s Association of National Advertisers financial management conference, GroupM Chairman Irwin Gotlieb publicly acknowledged that the relationship between media agencies and clients had gotten to the point that the term “agent” no longer fits. “You cease to be an agent the moment someone puts a gun to your head and says ‘These are the CPMs you need to deliver,'” he said.

Read More AdAge: Risky Business: Why Media Agencies Are Betting on Principal-Based Buying

< Back Home

MediaPost: A Year On, What’s Changed On The Trust And Transparency Front?

media-post-logo_resized2

It’s nearly a year since I went to Phoenix to watch GroupM’s global chief Irwin Gotlieb talk about the culture gap between agencies and advertisers at the ANA’s Advertising Financial Management conference.

Read More MediaPost: A Year On, What’s Changed On The Trust And Transparency Front?

< Back Home

MediaPost: Elephants In The Room: Ad Blocking, Viewability And Transparency

media-post-logo_resized2

To no one’s surprise, ad blocking, fraud, viewability and transparency issues took center stage on Tuesday at theAdvertising AgeDigital Conference. Positioned as elephants in the room, these are threats the advertising industry is contending with in different ways.

Read More MediaPost: Elephants In The Room: Ad Blocking, Viewability And Transparency

< Back Home

MediaPost: Programmatic Transparency Or Bust: The Agency Road Map

media-post-logo_resized2

Change is coming to the programmatic landscape. Agencies that don’t deliver complete cost transparency for their clients, either intentionally through high rebates or unintentionally by being ignorant of ad-network and platform-pricing models, will lose their clients’ trust and eventually their business over the next two years.

Read More MediaPost: Programmatic Transparency Or Bust: The Agency Road Map

< Back Home

MediaPost: Transparency An ‘Opt-In’ Choice, Say The Agencies

media-post-logo_resized2

There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are weeks I am frustrated, angry and disappointed in our business. Both happened last week…

Read More MediaPost: Transparency An ‘Opt-In’ Choice, Say The Agencies

< Back Home

MediaPost: Advertising’s Four Plagues: Viewability, Fraud, Transparency, Ad Blocking

media-post-logo_resized2

Some $8 billion lost in fraud. Another $20 billion lost in ad blocking. There are four key challenges — viewability, fraud, transparency, and ad blocking — that undermine advertisers trust in the digital industry. To make matters worse but they are often erroneously mashed up as one big Adland mess, causing confusion about the most effective tactics to tackle each individually.

Read More MediaPost: Advertising’s Four Plagues: Viewability, Fraud, Transparency, Ad Blocking