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The Drum: Is Automation the Answer to Non-Transparent Media Buying Concerns?

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Is automation the silver bullet to advertiser concerns over non-transparent media buying practices?

AudienceScience’s chief technology officer Basem Nayfeh is calling on advertisers to rethink how they outsource and operate their media spend in the wake of the recent Association of National Advertisers (ANA) report.

Read the full The Drum article here.

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