The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100% transparency as they grapple with what Procter & Gamble (P&G) brand chief Marc Pritchard now infamously described as a “murky at best, and fraudulent at worst” media supply chain.

Called Truth, the new entity will be run by Mary Keane-Dawson, who joined TMG earlier this year, and Adam Hopkinson who will join from AnyClip as chief operating officer from 1 December.

Read the full Drum article here.