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The Wall Street Journal: Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys

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Advertising agency group Havas on Tuesday will announce the launch of a platform that will let its clients see exactly how much money they are spending with different vendors online and how those ads are performing, in real-time.

The company hopes the Client Trading Solution portal will enable marketers to have more trust in programmatic advertising, in which automated systems are used to decide where online ad budgets are spent.

Read the full WSJ article here.

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