This June marks two years since the Association of National Advertisers released the K2 Intelligence investigation of non-transparent transactions in the media buying industry. This was followed in July 2016 by the ANA sponsored Ebiquity/Firm Decisions guidance, Media Transparency: Prescriptions, Principles, and Processes for Advertisers. In the aftermath, we witnessed unprecedented erosion of trust between agencies and advertisers. As we approach this second anniversary, one question looms over all others: Has trust been restored?

I wish I could respond with an unequivocal yes. But I cannot. In fact, after negotiating dozens of major media buying agreements since the K2 Intelligence report, trust remains as much in flux as it was when Jon Mandel first dropped his bombshell accusations in 2015.

Read the full ANA blog post here.