The World Federation of Advertisers has issued its eight “principles for partnership” in a Global Media Charter published last week . In it, the WFA outlines some ways to improve (rebuild?) the relationship between marketers and media agencies.

Gerhard Louw, senior manager, Deutsche Telekom/T-Mobile’s International Media Management & Digital Transformation, WFA co-chair of the Media Forum, is quoted in the document: “We believe in the need to rebalance the industry around the principle of greater respect for all parties.”

Read the full MediaPost MediaInsider article here.