Two years after the Association of National Advertisers’ damning report on how agencies profit from media budgets was released, the skepticism it unleashed has only intensified.

Advertisers and agencies talk about transparency a lot but often look as though they’d rather blame one another for the lack of clarity than come up with a way to get it. By and large, transparency comes down to pricing for both sides when it actually should mean much more as advertisers seek greater control beyond their agencies to ad tech and data.

Read the full Digiday article here.