Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want specific information about the quality of media they buy. I’m hearing this frequently from customers and partners, and it’s a healthy thing for our industry.

This was on full display at Cannes Lions, too. From new industry alliances to a study confirming that consumers distrust brands who advertise next to “fake news,” issues of transparency dominated conversations both public and private. But what were the most pressing transparency-related topics? What were marketers concerned with the most while in the French Riviera? Here’s what I saw.

Read the full Adweek article here.