The cat is out of the bag. The Association of National Advertisers report about non-disclosed agency practices released this week found that non-transparent business practices were “pervasive” in the U.S.

In the lead-up to the report, there was dark talk of “jail.” But while it caused a stir and will undoubtedly lead to hard questions put to agencies, legal experts say it is unlikely to have any significant legal ramifications, especially since the ANA chose not to name names of those walking on the shady side of the street.

Read the full Digiday article here.