For the past few days I’ve had the pleasure of participating in the Advertising Research Foundation’s 2016 Audience Measurement conference. While my overall experience has been great, the conference was off to a bad start for me.

The closing session on Sunday afternoon, titled “Ad Fraud & Blocking: The Industry Update from the Front Lines,” featured several industry luminaries, including Bob Liodice, president and CEO of the Association of National Advertisers (ANA).

Those who follow my writings here may have noticed that I have strong opinions about two issues: ad blocking and agency transparency. And it would be fair to say that my viewpoint is, let’s say, different from those espoused by most industry bodies, the ANA being no exception.

Read the full MediaPost article here.