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AdExchanger: Broken Trust – Can Agencies Regain Credibility?

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The Association of National Advertisers’ recent report on transparency highlights a range of problems, such as publisher kickbacks, inventory credits and other shady practices.

While the controversy applies to a whole range of media sources served by ad agencies, it shines a light in particular on the relationship between ad agencies and ad tech in the battleground of digital advertising.

Read the full AdExchanger article here.

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