In response to the 4A’s rejection of the Association of National Advertisers/Ebiquity report on media transparency, the ANA is inviting the ad-agency trade group to the marketer trade group’s annual Masters of Marketing conference to “have an open dialogue and create a pathway that will lead to industry consensus and collaboration.”

“Since there continues to be profound disagreement as to the nature and extent of this obvious U.S. marketplace problem, we would like to invite the leaders of the 4A’s Board of Directors to confer with the ANA Board at our October 19 meeting at the Masters of Marketing national conference,” said ANA CEO BOB Liodice in a statement on Thursday.

Read the full AdAge article here.